Sales techniques for psychologists

Sales techniques for psychologists

Details

  • Provide a simple step-by-step system for managing sales for professionals in the helping professions
  • Teach techniques for overcoming resistance to sales
  • Provide simple templates for sales-boosting texts and stories
  • Teach all possible ways of warming up the target group for different product types

Module 1

  • Developing strong motivation and breaking free from dependence on opinions
  • How to find your niche and the right topic – even if you don't know what you want to sell yet
  • Neutralising the ‘invisible part of the iceberg’: deep-seated resistance to visibility and sales
  • How to create a product line and build your annual plan
  • Who you are and what exactly is being purchased – target groups, live sessions, avatars – how to permanently say goodbye to declining customer numbers
  • The impostor syndrome: working on your professional self-confidence
  • Stopping self-deprecation
  • Neutralising dependence on the opinions of others
  • Recognising blocking inner structures
  • Neutralising limiting beliefs
  • Working with fears: pricing, rejections, mistakes, empty groups

Module 2

  • How to determine the optimal price for your offer
  • The energetic field ‘magnet’ for customers – what they respond to
  • Techniques for collecting linguistic anchors – which words customers use to describe their problems
  • Working with objections before they are voiced – what your target group really thinks and why they are not buying (yet)
  • Brand building through content
  • Types of content, content schedules – what, where, when and how to post
  • The stages of brand awareness and the structure of the content plan
  • Types of sales funnels
  • What if my social media channels are starting from scratch, but I want results fast? – Automated funnels for ‘cold’ target groups
  • How to recognise resistance – 12-step system for working with beliefs
  • Neutralisers for resistance to the path, the result and inertia

Module 3

  • How to continuously receive meaningful customer reviews
  • How to successfully sell consulting services
  • Sales tricks for conferences where customers are happy to pay
  • Structure of successful live sessions and public appearances
  • How story content must be structured to lead to targeted sales
  • A lifelong content plan
  • Algorithms and current changes in social networks
  • Basic principles of Instagram and Facebook in organic growth
  • Pitfalls and risks of paid advertising – how to avoid burning money
  • Step-by-step structures for ‘warm-up’ phases for large and small group launches
  • The entire method in simple step-by-step instructions
  • 13 templates for sales-boosting posts – ideal for anyone who finds writing difficult
  • 3 storytelling templates for sales-promoting stories
  • 4 warm-up templates to activate your target audience – for every type of product
  • Techniques for overcoming inner resistance
  • Exercises for breaking free from dependence on the opinions of others
  • Methods for replacing limiting beliefs with empowering ones
  • Learn the tools of the course and develop the ability to sell online with ease
  • Learn to independently neutralise your own barriers to dealing with money and sales
  • Build a controllable system for sales and growth
  • Systematically increase the income of helping practitioners

For practitioners and other professionals who want to build a manageable and simple system for online sales and scaling their business.

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Svetlana Horbach

People come to me to increase their self-esteem, self-confidence and income levels.

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